Buying a good running shoe is not as easy as it once was. I can remember when I was a teenager thirty years ago that you only had a couple of choices when it came to running shoes, tennis shoes, or basketball shoes. Now, like everything else in our world we are inundated with choices.

Some of the features included in today's high tech running shoes include motion control: for runners with low arches, moderate to severe over pronators with maximum rear foot control and extra support on the arch side of the shoe, for example bigger runners like myself. Running shoes with extra stability for mild or moderate over pronators, low to normal arches, shoes have a combination of good support and mid sole cushioning. Neutral cushioned running shoes with maximum mid sole cushioning and minimum medial support for bio mechanically efficient runners, mid foot or forefoot strikers with high or normal arches, and Performance Training running shoes: for racing, which are generally lighter, if you are bio mechanically efficient you can use them for training

So now that you have an idea of your choices, how do you find the right shoe at the right price?

According to insiders in the shoe industry, a new product sells at a premium while older models are sold off through various channels at substantial discounts. Therefore you could hope for discounts on new items from 10% to probably a maximum of 20% and all the way up to 40% or more on older year models.

Though I loathe the idea of trudging through the mall to look for anything, sometimes it may be worthwhile for you to do a little homework and try shoes on there to be sure they fir then go online to see what kind of deals you can find on the style and size that you found that works for you. I know you are thinking that is taking advantage of the salespeople at the shoe stores and keeping them from getting a commission, but where should your loyalty lie, with your feet and your own pocket or should you be loyal to someone you don't even know?

As a fulltime internet marketer, I live on the internet and I can tell you that there is no shortage of choices on anything and everything you could possibly want online. So my advice is, try them on locally then find them in your size and get your best deal online.