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- Go Up Market With Your Messaging and Positioning
Is your company's messaging and positioning caught in the same ho hum features and benefits trap that many companies face? If so, it's time to consid.... read more » - Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even thou.... read more » - Online Advertising for Elective Medical Procedures
Elective medical procedures including cosmetic surgery and aesthetic/dermatological services present a unique opportunity to healthcare providers int.... read more » - To Web or Not to Web?
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered.... read more » - The Necessity Of Strategic Marketing
We find many companies that are expending resources trying to sell to the wrong markets against competitors who are way stronger than they are in the.... read more » - The Hard Push Technique....Turn On or Turn Off?
A common marketing technique being taught by a number of different groups and marketing teams is the hard push tactic, where you give the prospect no.... read more » - The First Golden Key to Building a Multimillion Dollar Empire
Are you an entrepreneur that has started a business? Do you want your business to not only make a profit, but become a multimillion dollar empire? Do .... read more »